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Digital Iceberg Series Part 1: Behind the Curtain of the Attention Economy: The Link Between Social Media and Adolescent Attention

Hugo Galuppo 12 min

“Digital Iceberg” with the friendly surface and hidden cognitive traps beneath

Overview

Overview

People’s attention is known to be targeted by big tech companies for high profits despite ethical concerns (Bhargava & Velasquez, 2021). Addictive behaviours have been observed in problematic internet usage, although social media usage is not yet listed as a recognised diagnostic by the American Psychiatric Association (2022). As a result, very few studies focus on the impact of social media usage and the cognitive process of attention but instead assess the overall cognitive processes to acquire knowledge (Ioannidis et al., 2019).

This research proposal aims to focus on three crucial domains that have been under-studied. First, the measurement of sustained attention is essential for child development, which represents the capacity of an individual to focus on a single task for a limited amount of time (Esterman & Rothlein, 2019). Second, the impact of sustained attention on mental health, well-being and learning capabilities (Nguyen & Walters, 2024). Last, the field of attention lacks a unified framework to assess this specific cognitive function (Hommel et al., 2019; Nasiri et al., 2023). To conduct this research, the study will focus on adolescents from 12 to 15 years old using a between-subjects design. The control group is represented by participants identified as high risk of social media addiction usage, and the other group is considered as low-risk social media usage. The metronome response task (MRT) will be used to measure rhythmic response time (RRT) differences between these two groups representing a large sample (N=340), indicating the level of mind-wandering using t-test analysis (Seli et al., 2013).

Overall, this study represents a unique opportunity to combine the recent findings on problematic social media usage and sustained attention measurement to quantitatively document the relationship between possible attention impairment and social media usage.

Introduction

Introduction

In recent years, ethical concerns have arisen from governments, policymakers and scientists about the ever-involving attention economy that takes place on social media platforms and how they unjustifiably trigger addictive behaviours for their users, such as productivity decreases, mental health issues and relationship conflicts (Bhargava & Velasquez, 2021). Therefore, it is not yet recognised by the Diagnostic and Statistical Manual of Mental Disorders (DSM) (American Psychiatric Association, 2022). As a result, very few studies investigate the relationship between attention and social media usage. As demonstrated by a meta-analysis, researchers prefer to measure problematic internet use (PIU) associated with overall cognitive performance with a focus on intelligence represented by IQ, which compares 40 studies using a case-control method to assess cognitive deficit (Ioannidis et al., 2019).

The role of sustained attention

The role of sustained attention

To understand the relationship between attention and positive or negative behaviour outcomes, the information processing model is helpful to comprehend fluctuations of attention over time, which are directly connected to how the brain acquires and stores knowledge (Simon, 1995). In this cognitive process, the sustained attention model is essential for child development, as it is the capacity to focus on a single task for a certain amount of time (Esterman & Rothlein, 2019).

As a result, the capacity to focus attention on a single mental task is crucial for child development because it impacts information processing, which can be used to predict the focus quality in a classroom (Hobbiss & Lavie, 2024). For example, as a recent meta-analysis explains, when the cognitive load is high for children and adolescents, the attention quality can be improved by external factors such as nature, which helps reduce stress levels and improves well-being and learning outcomes (Nguyen & Walters, 2024).

The impact of online activities on well-being

The impact of online activities on well-being

In contrast, a recent meta-analysis demonstrated that external stimuli such as social media can also impact mental health states, such as happiness and well-being (Marciano et al., 2024). In addition, digital media have also impacted boredom in this recent meta-analysis where researchers observed overstimulation versus under-stimulation on the attentional process (Camerini et al., 2023). Furthermore, Attention is an essential cognitive process in human development. Impairment in the attention process can decrease mood levels and participate in increasing anxiety, particularly fragile during adolescence (Roberts et al., 2023). However, the role that social media has over sustained attention still needs to be determined.

A broad approach to attention measurement in the existing literature

A broad approach to attention measurement in the existing literature

A decade ago, scientists found a negative correlation between the self-report method of media multi-tasking Index (MMI) and sustained attention performance, using three different tests to assess sustained attention response time such as the sustained Attention to Response task (SART), the Metronome Response Task (MRT) and vigilance task (Ralph et al., 2015). Thus, a recent study might explain why attention assessment fails to assess a cognitive process that science has barely started to understand (Hommel et al., 2019; Nasiri et al., 2023). Therefore, Nasiri et al (2023) provided a review that did not include any sustained attention test and focused only on the general cognitive process of acquiring knowledge. For example, The review discussed more general tests that measure different mental processes, not limited to sustained attention such as vigilance or working memory (Nasiri et al., 2023).

On the one hand, the cognitive field of attention is criticised for lacking a unified framework to measure the different aspects of attention (Hommel et al., 2019; Nasiri et al., 2023). On the other hand, a group of scientists did find similarities with past research results while replicating the relationship between sustained attention and mind wandering using the Metronome Response Task (MRT) (Anderson et al., 2021). This is an opportunity to use a proven sustained attention measurement that has contributed to the mind-wandering study and use it to compare social media usage disorder for the first time.

Combining sustained attention measurement and problematic social media usage

Combining sustained attention measurement and problematic social media usage

The unique value proposition of this research proposal is to use the latest findings on sustained attention measurement to observe cognitive impairment in addictive social media usage behaviour. Until now, only a few studies associated mind-wandering behaviour such as smartphone or internet usage disorder with addictive behaviours (Müller et al., 2021; Wang, 2023). Effectively, the recent meta-analysis mentioned earlier in the introduction argues that international collaboration and standard measures must be applied to address problematic internet use in order to assess cognitive impairment (Ioannidis et al., 2019). Moreover, sustained attention is the main focus because of its importance in childhood development and well-being (Ortuño-Sierra et al., 2020).

In addition, to identify the problematic use of social media, participants identified as having social media addictive behaviour in the Bergen Social Media Addiction Scale (BSMAS) will be compared to normal usage of social media (Andreassen et al., 2017). As demonstrated in a recent meta-analysis, social anxiety has proven to be positively correlated to problematic use of social media identified as a risk factor (Wu et al., 2024).

The research will use a between-subject design with people scoring high in the BSMAS represented as having a high risk of social media addiction and people identified as having a low risk of social media addiction (Yue et al., 2022). The age group will be from 12 to 15 years old because of the instability of adolescents in maintaining focus during task performance compared to the older group (Hobbiss & Lavie, 2024).

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References

References

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