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Product management fuelled by psychology

Observing minds, crafting responsible digital solutions for people

Uwazzi brain


From post-it to prototype and beyond

Shaping the digital experience to serve Human needs


Product management research incorporates psychological principles to understand user behavior and preferences. Initially, it involves identifying target demographics and their needs through surveys, interviews, and data analysis.

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Design & Prototyping

Prototyping uncovers how users interact with designs, allowing for refinement based on psychological responses. Iterative design cycles integrate psychological insights to create products that resonate deeply with users, fostering satisfaction and engagement.

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Feedback in product implementation integrates psychological principles for optimal effectiveness. Feedback mechanisms are designed to foster engagement and validation. Cognitive psychology informs the presentation of feedback, ensuring clarity and relevance.

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